"We live in a world of finite resources. Changing how we consume these precious resources—safeguarding them for future generations—will require not only changing our behavior, but even learning a new language…
It all begins with words. By learning the words of this new language—the lexicon—you can start the conversation, even embrace ideas that had previously seemed foreign or irrelevant to your daily life. If you start by learning what the term food miles means, for example, the transformation begins."

“The difference between the almost right word and the right word is really a large matter,” said Mark Twain. “It’s the difference between the lightning bug and the lightning.”
 The language of world change is all around us. Hear it. Tune into the ever-changing lexicons that help us make better choices. As you work to move your cause forward, know this: language matters.